Project spotlight
Fitain app
services:
messaging audit
website copywriting
email sequence
marketing strategy
Fitain is a workout tracking app that came to us because their website was bringing in traffic, but it wasn’t converting to downloads. We conducted a full messaging audit across their website and other touch points, deep audience research and customer interviews to understand where people were getting stuck. From there, we rewrote key web pages and emails to make sure users understood right away how this app was different. The result is messaging that gets both their audiences and internal team pumped about Fitain.
Testimonial
“You really get us and the fitness industry.”
“Brandy took the time to deep dive into our business and really understand us. We’d had experiences with previous marketing people who didn't really ‘get’ us, but her approach was really refreshing. We were very impressed.”
