Her First $100K

How do you turn an email subscriber into an engaged reader, and help them take a confident next step toward buying? This hypothetical project explores that journey for financial education brand Her First $100K.

I developed a three-email reengagement sequence, a four-email welcome funnel, and sample promotional copy, alongside a testing hypothesis and illustrative performance report so you can get a behind the scenes look at how I support brands with marketing. The spec work demonstrates how I connect audience needs, brand voice, and commercial goals for a successful email marketing program.