Project spotlight
Chike Nutrition
services:
website copywriting
email copywriting
messaging strategy
fractional marketing partner
Chike makes protein coffee and tea that people genuinely love for the taste. I joined the team to help shift the positioning from performance focused "fuel" to coffeehouse-quality coffee that happens to have 20g of protein.
Through customer and competitor research, I developed the brand messaging, and voice, then brought that direction into website copy, email marketing, ads, and more. I now work with Chike as an ongoing copy and messaging partner, collaborating with brand and design to carry that voice across channels, from product descriptions to campaigns that sound like Chike.
