Will-Powders

WillPowders is a nutrition brand by English actress and wellness entrepreneur Davinia Taylor. With a growing business and a lean marketing team, they needed extra copywriting support to speak to their audience, busy women who are “full-time everything” but still want to prioritize their health.

I wrote emails within their established brand voice, balancing a playful, straight-talking tone with clear messaging for readers juggling a lot. My role was to bring fresh writing into an existing brand personality while keeping the emails focused and easy to act on.